Jordan XXXI Experience Design

Client: Brand Jordan

Art Direction / Post Co-Creative : Luis Salcedo

Produced at LosYork

The Jordan XXXI Experience gave life to the XXXI while paying tribute to the original Air Jordan One. The Challenge, to design an exciting interactive experience that guides users through all the states of a "XXXI" basketball game within Brand Jordan's visual universe.

ARENA JUMBOTRON PLAYER INTRO

Client: Brand Jordan

Art Direction / Design / Post Co-Creative : Luis Salcedo

Produced at LosYork

A playable interactive game experience, the Jordan XXXI Experience gave life to the XXXI while paying tribute to the original Air Jordan One. The Challenge, to design an exciting interactive experience that guides users through all the states of the game within Brand Jordan's visual universe.

MAIN COURT DESIGN

From the moment a player steps into the court the player is guided across multiple gameplay stages.

From left to right:   1. Welcome Hand Off   2. Take Off Dunk   3. Shot Made   4. Shot Missed   5. Idle Game Play (before and after gameplay).