Jordan XXXI Experience Design
Client: Brand Jordan
Art Direction / Post Co-Creative : Luis Salcedo
Produced at LosYork
The Jordan XXXI Experience gave life to the XXXI while paying tribute to the original Air Jordan One. The Challenge, to design an exciting interactive experience that guides users through all the states of a "XXXI" basketball game within Brand Jordan's visual universe.
ARENA JUMBOTRON PLAYER INTRO
Client: Brand Jordan
Art Direction / Design / Post Co-Creative : Luis Salcedo
Produced at LosYork
A playable interactive game experience, the Jordan XXXI Experience gave life to the XXXI while paying tribute to the original Air Jordan One. The Challenge, to design an exciting interactive experience that guides users through all the states of the game within Brand Jordan's visual universe.
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MAIN COURT DESIGN
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From the moment a player steps into the court the player is guided across multiple gameplay stages.
From left to right: 1. Welcome Hand Off 2. Take Off Dunk 3. Shot Made 4. Shot Missed 5. Idle Game Play (before and after gameplay).
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