Jordan Brand Art Direction

WE ARE JORDAN ILLUSTRATIONS

Client: Brand Jordan

Creative Direction (art/illustrations/animations): Luis Salcedo

Produced at LosYork

With Brand Jordan we created illustrations that heighten the storytelling in interviews. The excitement was even greater when we got to see all our hard work air on Super Bowl day.

JORDAN 30th ANNIVERSARY

Client: Brand Jordan

Art Direction / Illustrations: Luis Salcedo

 

For the 30th Anniversary of the Jordan Brand, the Jordan team was interested in films that looked back and celebrated the legend. They would be featured across multiple online channels including Nike's website. For this reason illustrations would play a significant role in telling the story.

One of the biggest challenges was creating a sketching quality that complimented the narratives and spoke to the history and tone of the Jordan Brand.