Jordan Standard Game Experience

Featured Initial Design / Art Direction: Luis Salcedo

Final Designs: All respective talents from LosYork including Luis Salcedo.

Produced at LosYork

The Jordan Standard Game Experience is an interactive game that tests a player's basketball abilities through a series of drills. Player's face a large in-store display while sensors measure their hand movements and quadrant positioning. The look inspiration of the game was a high-end minimalist spaceship, which informed everything from typography to environment design. 

Every part of the game development was highly collaborative. Designs and gaming development evolved through a series of iterations.

GAME DESIGN MONTAGE