Ford Focus Electric Graphics

ORIGINAL DESIGNS

Client: 72andSunny

Creative Direction / Design: Luis Salcedo

Produced at LosYork

We were asked to come up with the  charging interface for Ford Focus' electric vehicle. The goal was for the interface to be elegant, futuristic, and also resemble the vehicle's design. We looked at the curvature of the vehicle, the interface, and Ford's classic logo for inspiration.