Jordan 30th Anniversary
Client: Brand Jordan
Art Direction / Illustrations: Luis Salcedo
For the 30th Anniversary of the Jordan Brand, the Jordan team was interested in films that looked back and celebrated the legend. For these films, illustrations would play a significant role in the story.
For these illustrations, one of the biggest challenges was creating a sketching quality that complimented the narratives and spoke to the history and tone of the Jordan Brand.
These films and illustrations eventually lived both in online content videos and across the Nike/Jordan site.