2017 Jordan Brand Classic

Client: Brand Jordan

Creative Direction: Luis Salcedo

Produced at LosYork

Jordan Brand Classic is a basketball game where the legends of tomorrow come together to play. For this high school all-star event  we were asked to bring Brooklyn's Barclays Stadium to life.  Using Brand Jordan's campaign look as a guide, we developed hundreds of synchronized  assets.

ARENA JUMBOTRON PLAYER INTRO
OCULUS & EXTERIOR SIGNAGE
ANIMATED ASSETS

Sample fraction of animated assets.

PREVIEW FILM